Great Ad Campaigns That Got in on the Halloween Social Media Conversation

I always like to see what  different brands are doing during the Holidays.  From Instagram, to Twitter, to Facebook and Vine, to Pinterest and most recently Snapchat, brands are getting creative with their Halloween marketing.  Here’s a selection of cool Halloween campaigns.

Through the miracle of the moving image, see how today’s @OreoLab nomster was born!

A post shared by OREO (@oreo) on

Last year Oreo created a mashup of popular horror movies and released a Vine.  This year, Oreo celebrated Halloween by releasing a bunch of short movies on Instagram called the “Laboratorium”.  The Oreo brand used animation to create experiments on Oreo cookies creating what they called “nomsters” inspired by popular Halloween monsters.

Disney came out this holiday with a rendition of One Republics hit song featuring celebrated Disney Villians.  Familiar faces like Cruella De Vil, Maleficent, Scar and Jafar populated the music video with the caption “Disney Villain-loving teens ask themselves: is Scar the most evil Disney Villain? Watch their version of “Counting Scars,” inspired by OneRepublic’s “Counting Stars.”

The viral youtube video racked over a million views.

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Arby’s this year decided to create #trickormeat offering customers free bacon to their orders if they said trickormeat when they ordered their meals..  This was an interesting way to participate in the social media conversation around Halloween.

If you’re not getting bacon, you’re doing Halloween wrong. #TrickOrMeathttps://t.co/iI7n4qQQw7 — Arby’s (@Arbys) October 28, 2014

The campaign ran actively across twitter with one tweet racking up nearly 3,000 retweets and favorites.

2014-11-02_2-00-56Target went to Instagram for a virtual trick or treat experience.  A fictional neighborhood called Halloween Hills was created. Users got to choose between selecting a “trick” or a “treat”.  Those who selected treats got things like Halloween themed recipes.  Those who chose “tricks” were led to fun do it yourself projects.  The campaign was also put onto Pinterest and ran on its own blog. The campaign racked up 5,000 Likes on Instagram

What kind of potion do you want me to make you? Comment with #SPKsour or #SPKsweet and I might send ya a message. 😉

A post shared by Sour Patch Kids (@sourpatchkids) on

Sour Patch Kids created a series of videos on Instagram . Each of the 9 second videos were a bunch haunted house themed clips starring the Sour Patch Candies themselves.   The campaign was pushed across all of its social media platforms including Facebook and Twitter to its Instagram page. One of the captions from its Facebook page read

Sour then sweet is SO much cooler than trick-or-treat. Get to my Instagram NOW or you’ll miss the awesomeness!!!
http://bit.ly/1pCKt2A

Perhaps the campaign to get the most attention was SnapChat’s very first ad.  The ginormous social network is currently valued at 10 billion dollars, but so far has served us up NO ADS. Not until Halloween. Snapchat’s first ad was an ad for the film Ouija that hit theaters on Halloween Night, and opened to number one at the box office with an approximate 12 million dollar gross.

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How effective was the media campaign on Snapchat for the film – one can only presume it helped a lot. Speaking from my own first hand experience as a Snapchat user, I immediately noticed the ad, and was immediately aware of the film.  In fact a couple friends mentioned to me that they had seen the trailer for Ouija on Snapchat.  One can only imagine just how many people saw that ad, givem the hundreds of millions of daily Snapchat users.

Well, those were my favorite, but there were many other brands capitalizing on Halloween with cool and creative campaigns, and here are some I’ve chosen as runner ups…in terms of creativity and the ability to get in on the social media conversation around Halloween.

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….those included a cute Capital One Video that ran on Vine and received over 178,000 views.

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… and a bunch of Slim Jim videos inspired by popular horror movies like Saw, Paranormal Activity, and Scream in a search for the most Killer Snack.  Above is a short video they ran on Facebook called the Slim Jim Chainsaw Meatsacre.  That video racked up over 26,000 views and more than 100 likes on Facebook.

… Chobani Yogurt took the prize for least scary Halloween ad –but most adorable — with a Youtube video featuring dogs dressed up in Halloween Costumes eating Chobani yogurt.

PepsiMax took home top prize for the scariest Halloween campaign with a YouTube video that involved Scary Pranks, Clowns and creepy Monster Masks.

Happy Halloween Everyone!!

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