Facebook Frustrates Brands by Cracking Down on Unpopular Ads

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Facebook has seen a lot of news stories in recent days, but probably the one that would have the biggest impact for Facebook users is that the social network is now limiting the number of posts in your news feed that come from web ads.

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How will this effect brands that regularly employ Facebook, like Campbells Soup picture above?  Well, it is a frustrating matter, but brands will now have to work harder to create more interesting content to have their posts show up in Facebook news feeds.  According to the Facebook blog:

For years, we have given people the choice to hide an ad so they no longer see it in their News Feed. We’ve also looked at these hides and used them as a signal that other people on Facebook might not want to see that ad. Now, we are going a step further by taking into account the specific reason they didn’t want to see that ad, and use that as a signal to inform whether or not we show the ad to other people.

Brands my find themselves pulling away their ad spend from Facebook and onto new platforms as they feel they are getting less reach on their advertising campaigns.

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The way it works is like this: if an ad is getting consistent negative feedback from users, the ad will start being consistently hidden from news feeds.  This will clearly frustrate brands who will not see their ads reach the amount of people they would like to reach while motivating them to work hard to create ads that will not be hidden.  What will be more frustrating to advertisers is that Facebook will not tell them which of their ads are being hidden and how that is affect their reach.

As someone with intentions of going into the social media industry I find this an important development in my views on how to use Facebook for adverti

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