Girl Scout cookies are an 800 billion dollar brand and now they’ve gone digital so you can buy all your Do Si Dos Thin Mints and Samoas online.
Girl Scouts are no longer relying on word of mouth to build buzz for their brand of sumptuous cookies. They now have a strong presence across social media networks including Twitter, YouTube and Instagram.
The Girl Scouts currently have 267,000 followers on Facebook with another 43,000 on Twitter. Their Pinterest and Instagram accounts boast 21,000 followers.
No wonder the Girl Scouts are getting even more tech savvy with selling.
Now..under the new digital cookie program. You will be able to order girl scout cookies on your phone via mobile app or through a girl scout personal website. The girls can either choose to sell their cookies view mobile app or website. They cannot choose both. Then they create profiles or personalized sites that will allow them to take and fulfill orders.
The Girl Scouts of America have already been working to join the social media conversation. Most recently, they released an animated thin mint video do get in on the conversation around Saurez’s World Cup biting incident. The video shows a Somoa cookie biting into a thin mint. This video went on to get 1 million Youtube views.
Girl Scout cookie were originally sold in 1917 to raise money for a girl scout troop in Oklahoma.
On a personal note, I am extremely excited for this. Nothing like a fresh box of Girl Scout cookies will make my day. Who cares that each cookie is about a million calories. I love my thin mints, my Dosi Dos and my Samoas.. And who doesn’t delight in opening a fresh box of Peanut Butter sandwiches or ordering a new box of Caramel Delites. Most recently I’ve come under the spell of Dolce De Lech.
Kudos to the Girl Scouts of America for making the buying of Girl Scout cookies easier, while turning Girl scouts onto digital entrepreneurship.
Check out their digital cookie intiative here