Netflix will Now “Tweet Out Reminders”

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Netflix has been a game changing company for the entertainment industry.  The online streaming website has almost single-handedly changed the way we watch television.

Now Netflix has added a new social media feature to make sure you don’t forget your favorite shows, particularly the new Marco Polo series developed exclusively for Netflix.  Under the Netflix tweet touting the series, there is a “Tweet me Reminder” button.

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When the series debuts at 12:01AM PST on December 12, those who clicked on the reminder button will be reminded that all the episodes are available.  The tweet will also include a custom video message from the cast.

Speaking of Marco Polo…this will be the most expensive series on television ever with a budget of 90 million dollars. The only show with a higher budget than that is HBOs Game of Thrones.

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Netflix is hoping the new series will follow in the footsteps of successful series like House of Cards and Orange is the New Black.  Netflix is also banking that it will appeal to international markets as the company tries to add international subscribers.  In September already Netflix added 2 million subscribers.

An USB key with the logo of Netflix the American provider of on-demand Internet streaming media is seen  in Paris

In more Netflix developments, a new Nielsen report suggests that live television viewing dropped 4 percent in just ONE QUARTER.  That is a huge drop in live television viewing.  Meanwhile, streaming through sites like Netflix and Hulu went up 60%.  This doesn’t even count the people who are watching from their video game consoles, and Roku players. 1412090188777_Image_galleryImage_No_Merchandising_Editoria

Netflix is gaining muscle in its ability to deliver original content online.  It has already announced plans to release a sequel to Crouching Tiger Hidden Dragon 2, at the same time as the film is released in theaters.  The film will premiere on Aug 28 and will be the first of several others to premiere at the same time on Netflix as well as in IMAX theaters. adam-sandler-star-four-movies-netflix-lead

Netflix has also struck a deal with Adam Sandler to produce and star in four original films that will debut exclusively on Netflix.

Girl Scout Get Tech Savvy with Selling Cookies

Girl Scout cookies are an 800 billion dollar brand and now they’ve gone digital so you can buy all your Do Si Dos Thin Mints and Samoas online.

Girl Scouts are no longer relying on word of mouth to build buzz for their brand of sumptuous cookies.  They now have a strong presence across social media networks including Twitter, YouTube and Instagram.

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The Girl Scouts currently have 267,000 followers on Facebook with another 43,000 on Twitter.  Their Pinterest and Instagram accounts boast 21,000 followers.

No wonder the Girl Scouts are getting even more tech savvy with selling.

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Now..under the new digital cookie program.  You will be able to order girl scout cookies on your phone via mobile app or through a girl scout personal website.   The girls can either choose to sell their cookies view mobile app or website. They cannot choose both.  Then they create profiles or personalized sites that will allow them to take and fulfill orders.

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The Girl Scouts of America have already been working to join the social media conversation.  Most recently, they released an animated thin mint video do get in on the conversation around Saurez’s World Cup biting incident.   The video shows a Somoa cookie biting into a thin mint.  This video went on to get 1 million Youtube views.

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Girl Scout cookie were originally sold in 1917 to raise money for a girl scout troop in Oklahoma.

On a personal note, I am extremely excited for this.  Nothing like a fresh box of Girl Scout cookies will make my day.  Who cares that each cookie is about a million calories.  I love my thin mints, my Dosi Dos and my Samoas.. And who doesn’t delight in opening a fresh box of Peanut Butter sandwiches or ordering a new box of Caramel Delites.  Most recently I’ve come under the spell of Dolce De Lech.

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Kudos to the Girl Scouts of America for making the buying of Girl Scout cookies easier, while turning Girl scouts onto digital entrepreneurship.

Check out their digital cookie intiative here

Great Ad Campaigns That Got in on the Halloween Social Media Conversation

I always like to see what  different brands are doing during the Holidays.  From Instagram, to Twitter, to Facebook and Vine, to Pinterest and most recently Snapchat, brands are getting creative with their Halloween marketing.  Here’s a selection of cool Halloween campaigns.

Through the miracle of the moving image, see how today’s @OreoLab nomster was born!

A post shared by OREO (@oreo) on

Last year Oreo created a mashup of popular horror movies and released a Vine.  This year, Oreo celebrated Halloween by releasing a bunch of short movies on Instagram called the “Laboratorium”.  The Oreo brand used animation to create experiments on Oreo cookies creating what they called “nomsters” inspired by popular Halloween monsters.

Disney came out this holiday with a rendition of One Republics hit song featuring celebrated Disney Villians.  Familiar faces like Cruella De Vil, Maleficent, Scar and Jafar populated the music video with the caption “Disney Villain-loving teens ask themselves: is Scar the most evil Disney Villain? Watch their version of “Counting Scars,” inspired by OneRepublic’s “Counting Stars.”

The viral youtube video racked over a million views.

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Arby’s this year decided to create #trickormeat offering customers free bacon to their orders if they said trickormeat when they ordered their meals..  This was an interesting way to participate in the social media conversation around Halloween.

If you’re not getting bacon, you’re doing Halloween wrong. #TrickOrMeathttps://t.co/iI7n4qQQw7 — Arby’s (@Arbys) October 28, 2014

The campaign ran actively across twitter with one tweet racking up nearly 3,000 retweets and favorites.

2014-11-02_2-00-56Target went to Instagram for a virtual trick or treat experience.  A fictional neighborhood called Halloween Hills was created. Users got to choose between selecting a “trick” or a “treat”.  Those who selected treats got things like Halloween themed recipes.  Those who chose “tricks” were led to fun do it yourself projects.  The campaign was also put onto Pinterest and ran on its own blog. The campaign racked up 5,000 Likes on Instagram

What kind of potion do you want me to make you? Comment with #SPKsour or #SPKsweet and I might send ya a message. 😉

A post shared by Sour Patch Kids (@sourpatchkids) on

Sour Patch Kids created a series of videos on Instagram . Each of the 9 second videos were a bunch haunted house themed clips starring the Sour Patch Candies themselves.   The campaign was pushed across all of its social media platforms including Facebook and Twitter to its Instagram page. One of the captions from its Facebook page read

Sour then sweet is SO much cooler than trick-or-treat. Get to my Instagram NOW or you’ll miss the awesomeness!!!
http://bit.ly/1pCKt2A

Perhaps the campaign to get the most attention was SnapChat’s very first ad.  The ginormous social network is currently valued at 10 billion dollars, but so far has served us up NO ADS. Not until Halloween. Snapchat’s first ad was an ad for the film Ouija that hit theaters on Halloween Night, and opened to number one at the box office with an approximate 12 million dollar gross.

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How effective was the media campaign on Snapchat for the film – one can only presume it helped a lot. Speaking from my own first hand experience as a Snapchat user, I immediately noticed the ad, and was immediately aware of the film.  In fact a couple friends mentioned to me that they had seen the trailer for Ouija on Snapchat.  One can only imagine just how many people saw that ad, givem the hundreds of millions of daily Snapchat users.

Well, those were my favorite, but there were many other brands capitalizing on Halloween with cool and creative campaigns, and here are some I’ve chosen as runner ups…in terms of creativity and the ability to get in on the social media conversation around Halloween.

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….those included a cute Capital One Video that ran on Vine and received over 178,000 views.

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… and a bunch of Slim Jim videos inspired by popular horror movies like Saw, Paranormal Activity, and Scream in a search for the most Killer Snack.  Above is a short video they ran on Facebook called the Slim Jim Chainsaw Meatsacre.  That video racked up over 26,000 views and more than 100 likes on Facebook.

… Chobani Yogurt took the prize for least scary Halloween ad –but most adorable — with a Youtube video featuring dogs dressed up in Halloween Costumes eating Chobani yogurt.

PepsiMax took home top prize for the scariest Halloween campaign with a YouTube video that involved Scary Pranks, Clowns and creepy Monster Masks.

Happy Halloween Everyone!!